The problem
The studio's site ran on a general-purpose website builder, with classes, free guides, and paid content spread across a handful of separate tools that didn't talk to each other. There was no real library where a customer could log in and find everything they'd paid for. The studio's content also covers pregnancy, fertility, and postpartum recovery, which advertising platforms treat as sensitive health information, so tracking ad results the usual way risked exposing data it shouldn't.
What we did
We built a new site with customer accounts, a proper resource library for free and paid guides and videos, and direct checkout for one-off purchases alongside the studio's existing class-pack payment links. We moved the site onto its own domain, verified that account signup and confirmation emails worked end to end, and set up ad tracking that runs on the server instead of in the customer's browser, so no health-related browsing details ever reach the ad platform. We also compared the finished resource page against the original design and fixed real gaps, like badges that didn't reflect what was actually inside a guide.
What changed
The studio now runs from one site it owns, with signup, checkout, and email delivery all verified working on its own domain. The resource library delivers exactly what a customer pays for, and ad results can be measured without putting sensitive health information at risk.